NL / EN
Hello, my name is Jarien Geels and I am an independent Creative Director living in Amsterdam. I started my own career as entrepreneur, so I know what it's like to chase your dream. Day and night you think about it, you pour endless energy into it. I also know that even the best ideas can fail. The execution, timing and involved parties often make the difference. What helps is if you bring your story to the attention of the right people in an engaging, distinctive way. That requires overview and creativity - skills that entrepreneurs often lack or barely have time for, and I can help you with.
My Vision
We humans are inherently visual beings. What the nose is for the dog, the eyes are for us. It's no wonder that visual content is extremely effective in conveying our ideas, especially when they don't fully exist yet. A well-conceived and executed image, visual story or visual identity can help you get your customers, future partners or investors on board.
My Approach
In creative work, the process is always a bit messy. Over the years, I've come to the conclusion that the order of the steps you take is what's most important. In practice, this means that under time pressure we may move through the process a bit faster, but we will at least not skip any parts. For every process, I have defined a specific series of steps for this.
My Value
Let me be clear, I am not your cheapest option. And in many cases, a stock or AI-generated image, for example, is perfectly adequate. Ultimately, it's about growth. Growth of your business, your community, your capital. And I believe that if you want to grow seriously, you also need to invest seriously. My extensive experience and creativity is what you get when you put me to work.
